About Us

We build software that
actually runs your business

A full-stack agency founded on one principle: ship working products, not just pretty mockups.

Our Story

From freelancers to a full agency

Ello started in 2024 as a one-person operation building WordPress sites for local businesses. We quickly realized that most agencies were selling the same thing — templates with a logo slapped on top.

We decided to do things differently. Instead of churning out generic websites, we focused on building custom platforms that actually solve business problems. Real authentication systems. Working payment integrations. Admin dashboards that clients could actually use.

Today, we're a team of designers, developers, and strategists who've shipped over 50 projects across six industries. We still operate with the same philosophy: every line of code should serve a purpose.

2024
Founded
50+
Projects shipped
6
Industries served
99%
Client satisfaction
Our Values

Our mission and values

Ship working products

We don't deliver mockups and call it a day. Every project launches with full functionality.

🔍

Transparency first

No black boxes. You get weekly demos, staging access, and clear invoices.

⚡

Speed without shortcuts

We launch in 10-20 days, but we never compromise on code quality.

🤝

Long-term partnerships

We're not here for one-off projects. We build relationships.

🛡️

Security by default

JWT authentication, encrypted data, secure payment gateways.

📈

Results over features

We don't build features for the sake of it. Every decision is tied to your business goals.

Our Team

Meet the people behind Ello

A small, senior team. No juniors learning on your project. Everyone here has shipped production software.

Ahmed Hassan

Founder & Lead Developer

Full-stack engineer with 8+ years building SaaS platforms. Previously at Careem and Bykea.

Sarah Ahmed

Design Lead

UI/UX designer specializing in conversion-focused interfaces. 60+ websites designed.

Usman Malik

Backend Engineer

Node.js and database specialist. Built payment systems processing millions in transactions.

Fatima Khan

Project Manager

Keeps everything on track. 5+ years managing software projects for startups and enterprises.

Tech Stack

Technologies we work with

We choose the right tool for each project — not the trendiest one.

Frontend

ReactNext.jsTypeScriptTailwind CSSFramer Motion

Backend

Node.jsExpressPythonPostgreSQLMongoDB

E-commerce

ShopifyWooCommerceStripePayPalJazzCash

Cloud & DevOps

VercelAWSDockerGitHub ActionsSupabase

Design

FigmaAdobe XDPhotoshopIllustrator

Analytics

Google AnalyticsMicrosoft ClarityHotjarMixpanel

Ready to work with us?

Let's talk about your project. We'll tell you what's possible, what it costs, and how long it takes.

Start your project
💬